Arturo de las Heras García is a second generation businessman in the education sector. He has a Law Degree from the University of Alcalá, a PDD from IESE and a double Master’s in Human Resources Management and Direction, and Taxation and Tax Consulting from the Center for Financial Studies. He currently holds the position of President of the CEF Educational Group.- UDIMA, with his sister, made up of the CEF Business School.- Center for Financial Studies, the Technical Publishing Financial Studies and the Distance University of Madrid, UDIMA; He is also the president of the entrepreneurship portal TodoStartups. He is also president of ANCED, the National Association of e-Learning and Distance Centers. He is also first vice-president of the Board of Directors of the Association of the Family Business of Madrid ADEFAM, member of the Executive Committee of CEIM – Business Confederation of Madrid-CEOE, member of the Madrid Chamber of Commerce and president of the Genoa Financial Club. Lecturer, trainer and regular contributor to the media, Arturo de las Heras is known for his expertise in Social Networks, networking and entrepreneurship, especially the professional social network LinkedIn, of which he is one of the leading specialists in Spain. Since 2013 and for several years he presented and coordinated #ConstruyeTuEmpresa, a section on personal branding and entrepreneurship in the TVE program La Aventura del Saber, directed by Salvador Valdés. In 2016 he was chosen as the best businessman of the year in the Training sector by the newspaper El Economista.