After having worked in the media, in large companies and in communication agencies, I have verified how society, the press and stakeholders are reached, and not. After 25 years reporting on the news in different fields and from several cities, the last ones I have been able to add to my knowledge the needs of communication companies and how to connect with the target audiences and respond to events, or moments of crisis, managing equipment. My goals and commitments always depend on the project that I have. Anything can be approached with sincerity and criteria, and if the project is attractive it becomes my goal. In communication, as in the rest of life, you have to know how to connect and not sell smoke. If you want to reach the public, let yourself be advised by who can really help you.